{"id":9322,"date":"2022-03-24T13:04:34","date_gmt":"2022-03-24T17:04:34","guid":{"rendered":"https:\/\/staart.us\/?page_id=9322"},"modified":"2024-03-11T17:54:15","modified_gmt":"2024-03-11T21:54:15","slug":"home","status":"publish","type":"page","link":"https:\/\/staart.us","title":{"rendered":"Home"},"content":{"rendered":"
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watch the film<\/span><\/a><\/p>\n
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StAART (Strategic African American Retail Track)<\/strong> is a signature program of The Athlete\u2019s Foot that aims to increase African American representation and ownership within the sneaker industry while also championing Black-owned retail and entrepreneurship within the community at large. <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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our<\/span><\/h4>\n

program<\/span><\/h4>\n

goals<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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build wealth<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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create opportunities for ownership \u2013 one of the greatest pathways for wealth creation \u2013 within one of the most thriving industries in the U.S. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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build legacy<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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promote Black entrepreneurship, particularly within the sneaker industry, as a means to the creation of legacy and generational wealth. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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build community<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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create an active network of support for current and future Black entrepreneurs within the sneaker industry and beyond. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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First female recipient of The Athlete\u2019s Foot StAART Program<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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Welcome to the TAF Family! <\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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Tasha Cobbs Leonard<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Press release<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Black Enterprise<\/span><\/a><\/div>\n
Footwear News<\/span><\/a><\/div>\n
Gospel Music Association<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Grateful is the word that comes to mind when I explore my feelings about my new venture with The Athlete\u2019s Foot. I\u2019m grateful that I have an opportunity to be a leader and an example that black and brown girls need in order to believe they can be whatever they want to be\u201d<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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Tasha Cobbs Leonard<\/span><\/p>\n

Grammy Winning Gospel Artist and StAART Franchisee<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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How I Got My StAART<\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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a series inspired by young and impactful entrepreneurs, taking a step back to discuss their entrepreneurial journey and how they got their StAART in unconventional industries <\/span><\/h5>\n<\/div>\n<\/div>\n<\/div>\n
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meet malita rice<\/span><\/a><\/p>\n
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StAART impact areas:<\/span><\/p>\n

how we’re closing the gap<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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To achieve our goals for StAART, TAF has outlined three areas of impact: expose, educate and activate. <\/span><\/h1>\n

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each impact area addresses one or more of the traditional barriers faced by Black entrepreneurs: <\/span><\/h1>\n